Experimental work for the brief of ArjoWiggins Paper- Creative Paper Head

Designer: Qiuhong Xu
Name: Creative Paper Head


Summary of the Brief
•Create a Motion Graphics sequence that can launch OR contribute to a viral movement amongst designersthat unbreakably links ArjowigginsCreative Paperswith creativity and the creative design process.


Communication Goals: Creative Challenge
•motivates designers to use the creative paper when they are designing.
Target Audience
•Designers the world over
visual concepts
Idea: Just think about where will designers' creative ideas/process start with? The creative paper can bring some creative ideas if designers use it.

Visual development

How to evaluate ?

What I have learn from this ?

• Some motion graphics principles used in my final visual work like bird flying, fire balloon, etc utilized the 12 basic Animation principles- Arcs.
• Learn how to evaluate my work and improve it through self-defined criterias.
• Shouls do more tests before make the final-visual work.