Some tests for iPad online Interactive advertising

In order to enable me further understand the knowledge about new media & technology and broaden my skills of motion graphics, I created three simple practices for this brief. I think I should consider different placement rather than just over the web, like in the public environment or other interactive platform. 

 1. First part 
 

when the viewers click the button, it will continues to show the following content.

Title

iPad online Interactive advertising

Overview / Summary of the Brief

Create a piece of interactive advertising for iPad, which placed online.

Objective

The major aims of the interactive advertising are to promote the use of iPad and demonstrate the different features of iPad.

Target Audience

 Creativity society.

Background

The slogan of iPad: “There’s more to it, and even less of it.” iPad has two cameras for Face Time and HD video recording. The dual-core A5 chips, the same 10-hour battery life. All in a thinner, lighter design. Now iPad is even more amazing. And even less like anything else. And it makes surfing the web, checking email, watching movies, and reading books so natural, you might forget there’s incredible technology under your fingers. iPad has various section: see bigger smiles with Face Time, shoot HD video, take fun photos in Photo Booth.，surf the web, check email, watch movies, play games, listen to music, read, write, and more. Let’s just say your hands are full.

Tone of Voice

-       Be clear (straight to the point)

-       Be positive

-       Be creative

Mandatory Inclusions

-       The content of the interactive advertising must build the brand awareness.

-       The work must entice viewers to interactive/play with it.

-       Making sure the interactive ads incentive and engagement.

Key criteria of this brief 

1.    Must making the work related to interactive online ads

2.    Has to demonstrate the special feature of iPad

3.    The content of the ads should build the App brand awareness

4.    Make sure interest viewers to interactive/play with it

 

Motion Graphics in Interactive Media

Today’s digital interfaces provide highly engaging sensory experiences that facilitate our ability to access and process information. The concept of motion in interactive media has introduced new design possibilities and has afforded motion graphic designers opportunities to exercise their talents beyond the motion picture and television screen.

There are two main medium of interactive media: online and offline.

1. Motion Graphics over the website

As the Internet continues to glow, more and more website combined motion graphics. I analyzed some visual examples of different section in website, like Animated navigation system, Animated transitions and Splash page animations.

  

Examples:

http://www.htc.com/www/htcsense/index.html

(Interactive ads)

Experience HTC Sense in an interactive world that weaves real-world scenarios that incorporate various HTC features.

 

http://content.pncmc.com/live/pnc/microsite/CPI/2010/index.html#/book

(Interactive ad)

For 27 years PNC has been calculating the cost of Christmas based on the price of each of the gifts in the “Twelve Days of Christmas”. Explore this year’s index in a whole new way with this interactive pop-up book.    

http://www.bannerblog.com.au/2009/06/coke_open_1.php

 One of the Coca-Cola display ads found on bannerblog.com.au that placed on Yahoo (http://kr.yahoo.com/) in South Korea is creative. It fulfills part of Ogilvy article suggested on Internet advertising creative tips. Start with brand awareness to capture audiences’ attention, increased the reach, then entice people to interactive / play with it. And trigger emotional bonds between Coca-Cola and the audiences with rich media animation.     

2.  Outdoor interactive advertising

Basic principles of interactive advertising:

·       Brand awareness: capture audiences’ attention，increased the reach

·       Creativity: entice people to interactive/play with it

·       Incentive: Appropriate incentives are used to achieve click-through.

·       Placement

·       Engagement（connect with the main content/style of website)