Ireland MTV Identity

MTV identity more focus on different feature, texture and more special compare with other TV identity.



Title:  Ireland MTV Identity
Designer:  Qiuhong Xu

Title
'MTV Sheep'

Overview / Summary of the Brief
Create a piece of motion graphics work about TV Identity for MTV Ireland Channel.

Objective
In order to further regionalize its UK & Ireland feed to include a separate version for Ireland under the branding MTV Ireland. Making the channel features localized advertising and sponsorship for the Irish market.
Target Audience
Young person, and who like music.

Background

MTV Ireland is a 24- hour entertainment channel operated by MTV Networks Europe. The channel launched on February 22, 2004.

The channel features localized advertising and sponsorship for the Irish market. The channel also hosted a local show 'MTV News' and 'MTV the Festival Show'. The channel, which is based at the MTV Networks Europe headquarters in London, also hosts a local office in Dublin. The channels identity was created by Image Now (previously Chemistry) supported by the 'MTV Sheep' campaign.

As of July 1, 2009, MTV Ireland shares the same on-air identity and content as other global MTV channels.

Tone of Voice

-      Be clear (straight to the point)

-      Be positive

-      Be creative

Mandatory Inclusions

-      The content of the work must related to the title “ MTV Sheep”.

-      The visual work must include a closing screen at the end which should include the MTV Ireland channel logo.

-       Making sure the identity related to the channel features.

LEARNING OBJECTIVES

Analysis of this berif

Restate the question:

1: How to make connection with MTV channel?

2: How to express the theme (MTV sheep) using motion work?

3: How to make the channel features localized advertising and sponsorship for the Irish market?

4: what's the creative idea?

Key criteria of this Brief

1. Make reference to the MTV Ireland Channel and the title "MTV sheep".

2. Has to base on the channel feature (24-hour entertainment channel)/ central theme("MTV sheep").

3. Make sure establish the tone of the channel and affect how the audience perceives and sustains the believability of the message.

4. Has to attractive and recognizable.

Visual development

1.visual concept

 2.visual concept

TV Channel Identity is a complicated section for motion graphics designer to research. Because it not only included basic paradigms like sound, typography etc, but also require clear communication goals and specific audience. In this stage, I need to know how to deal with multiple elements to create a piece of professional level Motion Graphic work. So I will try to work on this TV identity design, getting me to be a specialist of MG.