Beads Craft advertising

This is an advertising for Beads craft products.

Designer: Qiuhong Xu

Title

Beads Craft Online Advertising

Overview / Summary of the Brief

Create a piece of online advertising to promote Beads Craft products.

Objective

Beads Craft was a high level of the craft design. All the crafts were handmade work. The advertising need to introduce and demonstrate the feature of the products.

Your Challenge is to engage the function the products and motivates the people to generate the participation of crating their own beads craft or purchase the finished item as a gift to their family and friends.

Target Audience

Handcraft community and almost whole society.

Background

Beads Craft was a unique, high level of design. All the crafts were handmade work. We were specialized in the Beads Gift industry.

We are doing the market research for 5 years, all the items got focused customer. The beads flowers are focus on the adult 25-60 years old. The beads fruit are focus on the young people 16-25 years old. The beads animals are focus on the children 1 – 12 years old.

About the Designer

Beads craft was designed by Aiying Xia who was a handcraft teacher in Chinese Community Association Birmingham UK for 16 years. Designer Aiying Xia skillfully designed a series of handmade beaded crafts, which included the key rings, car charms, window charms and home decorations. She using the fishing line collects different beads together. All the items are the original design for 1 - 1.5-hour handmade work. Beads craft was ideal gifts for the family and kids.

Visual development