Some tests for iPad online Interactive advertising

In order to enable me further understand the knowledge about new media & technology and broaden my skills of motion graphics, I created three simple practices for this brief. I think I should consider different placement rather than just over the web, like in the public environment or other interactive platform. 

 1. First part 
 

when the viewers click the button, it will continues to show the following content.

Title

iPad online Interactive advertising

Overview / Summary of the Brief

Create a piece of interactive advertising for iPad, which placed online.

Objective

The major aims of the interactive advertising are to promote the use of iPad and demonstrate the different features of iPad.

Target Audience

 Creativity society.

Background

The slogan of iPad: “There’s more to it, and even less of it.” iPad has two cameras for Face Time and HD video recording. The dual-core A5 chips, the same 10-hour battery life. All in a thinner, lighter design. Now iPad is even more amazing. And even less like anything else. And it makes surfing the web, checking email, watching movies, and reading books so natural, you might forget there’s incredible technology under your fingers. iPad has various section: see bigger smiles with Face Time, shoot HD video, take fun photos in Photo Booth.，surf the web, check email, watch movies, play games, listen to music, read, write, and more. Let’s just say your hands are full.

Tone of Voice

-       Be clear (straight to the point)

-       Be positive

-       Be creative

Mandatory Inclusions

-       The content of the interactive advertising must build the brand awareness.

-       The work must entice viewers to interactive/play with it.

-       Making sure the interactive ads incentive and engagement.

Key criteria of this brief 

1.    Must making the work related to interactive online ads

2.    Has to demonstrate the special feature of iPad

3.    The content of the ads should build the App brand awareness

4.    Make sure interest viewers to interactive/play with it