Today’s digital interfaces provide highly engaging sensory experiences that facilitate our ability to access and process information. The concept of motion in interactive media has introduced new design possibilities and has afforded motion graphic designers opportunities to exercise their talents beyond the motion picture and television screen.
There are two main medium of interactive media: online and offline.
1. Motion Graphics over the website
As the Internet continues to glow, more and more website combined motion graphics. I analyzed some visual examples of different section in website, like Animated navigation system, Animated transitions and Splash page animations.
Examples:
(Interactive ads)
Experience HTC
Sense in an interactive world that weaves real-world scenarios that incorporate
various HTC features.
(Interactive ad)
For 27 years PNC
has been calculating the cost of Christmas based on the price of each of the
gifts in the “Twelve Days of Christmas”. Explore this year’s index in a whole
new way with this interactive pop-up book.
http://www.bannerblog.com.au/2009/06/coke_open_1.php
One of the Coca-Cola display ads found on bannerblog.com.au that placed on Yahoo (http://kr.yahoo.com/) in South Korea
is creative. It fulfills part of Ogilvy article suggested on Internet
advertising creative tips. Start with brand awareness to capture
audiences’ attention, increased the reach, then entice people to
interactive / play with it. And trigger emotional bonds between
Coca-Cola and the audiences with rich media animation.
2. Outdoor interactive advertising
Basic principles of interactive advertising:
· Brand awareness: capture
audiences’ attention,increased
the reach
· Creativity: entice people
to interactive/play with it
· Incentive: Appropriate
incentives are used to achieve click-through.
· Placement
· Engagement(connect with the main
content/style of website)
Greetings! I know this is kind of off topic but I was wondering which
回复删除blog platform are you using for this website? I'm getting sick and
tired of Wordpress because I've had issues with hackers
and I'm looking at options for another platform. I would be fantastic if you could
point me in the direction of a good platform.
Feel free to surf to my page registry mechanic